Publicity
The Finger Lakes Show media and publicity team has earned an enviable reputation for securing “front page” coverage at events in Florida, California, Arizona, Texas, Toronto, and the entire Northeast US.

The main focus of the team is to obtain saturation level media coverage by the Thursday and Friday preceding the show opening at noon; a strategy that has sent attendance “through the roof” on Saturday & Sunday.

Our publicity specialists are well respected by the media having not only worked in the industry, but also having liaised with fellow journalists throughout North America over the last 24 years. Even the most discerning City Editor finds the allure of press releases and file photos from the Finger Lakes Show producer too good to pass up.

To ensure record attendance in 2008, the tradition continues as both written and audio press releases will be strategically delivered to media outlets weeks preceding the show, resulting in countless pre-event mentions on radio and TV, as well as the resulting radio, TV, and print interviews with show management. All totaled, this unparalleled PR effort will solidify the incomparable marketing stronghold that The Finger Lakes Show will have on the Central and Western New York media market in the Spring of 2008.

Radio
The Finger Lakes Show will launch an extensive radio campaign 10 days prior to the show, blanketing Rochester, Buffalo, Syracuse and Elmira/Corning targeting listeners between the ages of 45-64 and skewing 50-59 year olds.

Television
Television promotion will consist of spot buys on network affiliates as well as specialty cable networks & interviews with show producers on local area talk shows as well as months of pre-promotion on Adirondack Living TV, seen 5 times per week in Upstate NY, MA, & VT.

Internet
A dedicated website address will be published and promoted in all pre-event publicity to provide potential show visitors with pertinent information including but not limited to location, cost, sponsors, exhibitors, and a floor plan. Sponsor logos will be prominent on the home page of www. fingerlakesshow.com and will obviously have valuable links to their respective sites.

Direct Mail
Personal invitations will be mailed 6 weeks prior to the show to an exclusive and proprietary list of approximately 50,000 households on title as owning property in the Finger Lakes.

Newspaper/Magazine
Newspaper advertising begins two weeks before each show with display ads in major dailies and weeklies in the Central & Western New York.

Typically, a Gold newspaper sponsor is selected for each show market to be the Exclusive presenting newspaper.

Magazine advertising begins months before each show with full page, four color ads and personal invitations “tipped in”.

Posters/Newspaper Supplements
One of the Producers’ trademarks is his effective use of 4 color posters and “tabloid” inserts in weekend papers. In 2008, poster distribution will begin to satisfy a trading area of approximately a 2.5 hour drive of the Dome in Henrietta. Targeted retailers, community centers, associations, and areas with a high propensity of active lifestyle, Finger Lakes enthusiasts will be primary recipients.

Tabloid supplements will also be inserted into sponsoring newspapers the Sunday preceding each show along with overruns of approximately ~ 100,000 pieces that will be inserted into other major dailies and another 12,000 supplements, which will serve as the Official Show Guides handed out to patrons at the show entrance.

Other producers “talk” about results (with fingers crossed)—
we deliver them!!!